Dreaming Of An X-wing

October 19th, 2015

If the hype for the new Star Wars movie wasn’t high enough, here comes Sony with their ads for Battlefront.

Where’s Luke?

October 18th, 2015


The official theatrical poster for The Force Awakens is here. The final trailer will hit the web tomorrow. Tickets pre-orders after that.


The question is: where’s Luke?

Send To All – With James Corden

October 13th, 2015

This is quite an old video, but it’s still one of the funniest I’ve ever seen. Once you’ve got a 15 minutes break, have a look. You will thank me later.

Ground Control (Apollo Archive)

October 12th, 2015

Beautiful find by Michael Zhang at Petapixel.

Last week, a treasure trove of 8,400 photos by Apollo astronauts was uploaded to Flickr, making the archive easily accessible to the public. Director of photography Tom Kucy decided to put a unique spin on the images: he added 3D motion to stills to make them look at like out-of-this-world slow-motion clips. The 2-minute 4K short film above is titled “Ground Control.”

Impressive work. I love how subtle those movements are. They augment the feeling of being suspended in zero gravity and bring those pictures to a whole new level. Must watch.

Kids love crashing toy cars. Adults in the real thing, not so much. That’s the angle behind Mercedes’ latest ad, crafted to promote the company’s latest safety systems.

The video clip humorously posits what would happen if Mercedes gave out sets of toy cars with strong magnets in them that would prevent kids from crashing them into each other. Needless to say, the kids depicted are not amused by the endeavor. And neither would we have been when we were that age. But the point is nevertheless made.

This is the kind of clever advertising that we would like to see more of.

Backup Memory

October 10th, 2015

Have you ever woke up with a song stuck in your head? A song that you know very well. You know exactly who the artist is, but for some reasons the title just doesn’t want to appear in your mind.

That is exactly how I woke up this morning. And as always is terrible, because unless I could find a way to get that title I would’ve ended up going crazy. I didn’t want to go through all the discography of Alicia Keys before finding the song I needed, so I started to enlist different technologies to come to my rescue.

I started with Shazam. But my vocal qualities were not enough to bring any result. Shazam just stared back at me with an empty look as of saying, come on man, really?! At this point I was already super frustrated because the chorus of the so kept hammering in my head, but I wasn’t any closer to a result.

Introducing Google. Yes, you know, that small search engine. I didn’t start from there because I had no idea what to type into the search box. I couldn’t remember much of the lyrics, mostly the melody of the chorus was my only point of reference. Turns out, you don’t need to know what to type. You just need something and Google will plug into your brain and get exactly the result you were looking for as you can see below.


How is it possible that simply by typing ah ah ah ah… it got the song immediately?? I know that this piece may sounds stupid. Of course Google knows everything. It’s what the media keeps telling us. We always tend to forget how of a commodity Google has become over the year and you also tend to forget how good it is, because it is always so good.

It’s when it comes to those edge cases that the small lightbulb in your brain goes off and you realise that Google really is your backup memory.

P.S. Since I’ve now found the song, I can link it for your listening pleasure.


Charlie Jane Anders was lucky enough to get a sneak peak at the next Pixar blockbuster, The Good Dinosaur.

Even for a studio known for taking risks and breaking new ground, The Good Dinosaur is an odd duck. And the more you learn about it, the stranger it appears. We spent a day and a half at Pixar’s campus in Emeryville, CA with a group of other reporters from online outlets, and we saw a big chunk of the film. And director Peter Sohn and his whole crew explained to us how they threw out the rulebook to make The Good Dinosaur, and basically came up with a whole different way of creating a world.

It’s a lengthy article but it’s worth every word since it’ll give you a brand new insight into how Pixar works its magic.

Toyota Breakfast

October 9th, 2015

The LMP1 racer can harvest 6 megajoules of energy from regenerative braking during a lap of Le Mans, which lets the car produce over 1,000 horsepower when its electric motors are working in concert with a 3.7-liter V8.

Rather than using the grunt to spin tires, the team recently showed what was possible by channeling the current into making eggs, toast, and coffee for 171 people. The result was quite… electrifying.

This is so amusing to watch. I want one for my living room.