Kids love crashing toy cars. Adults in the real thing, not so much. That’s the angle behind Mercedes’ latest ad, crafted to promote the company’s latest safety systems.
The video clip humorously posits what would happen if Mercedes gave out sets of toy cars with strong magnets in them that would prevent kids from crashing them into each other. Needless to say, the kids depicted are not amused by the endeavor. And neither would we have been when we were that age. But the point is nevertheless made.
This is the kind of clever advertising that we would like to see more of.