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Building Dreams: The Inside Story of LEGO Set Design

December 15, 2023May 31, 2024

As Sean Hollister mentioned in his article, I don’t think we’ve ever seen this level of access and insight in how a LEGO set comes to life.

I especially love the part about frames

Want a part in a different color? That costs designers a frame. A new piece? Spend some frames. Bring back an old out-of-print piece? That’s a frame, too. Every year, design leads like Scott are given a limited number of frames that they can spend on their entire portfolio for physical pieces that aren’t readily at hand. “If I have five products or 10 products coming out, I need to allocate where those frames go,” says Scott. 

https://www.theverge.com/c/23991049/lego-ideas-polaroid-onestep-behind-the-scenes-price

It’s only fitting that you have to solve a puzzle while you are trying to assemble a new LEGO set.


The set itself looks amazing and fun, with plenty of easter eggs…will it fit on my already crowded shelves?

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