They really don’t have to!

Just a quick post as a reaction to some of the discourse online around iPhones having been sent to space on Artemis II.

Post like this one (this is just the latest I’ve seen no other reasons) are constantly saying that Apple must be crazy if they are not going to do an ad campaign about this. Or what a missed opportunity to run a campaign..

But the funny thing is: they absolutely don’t have to.

Literally every news outlet, blogs, pundits is piling up on this.

I missed the original news and even then I know now that NASA has sent iPhones in space and we are seeing the amazing results.

This is the power of such a big B2C brand: transcending from just being a brand to be in the common discourse without even having to try!

This was and is the best Apple ad campaign they didn’t have to spend a single dime on. Just make your product so good that it will be its own ad!

Now I can’t wait to see even more images from the mission!!